U.S. METRO ECONOMIC HEALTH · RANK #48 OF 50
Grand Rapids
Grand Rapids-Wyoming-Kentwood
D
Emergency
21.1 score
Rank 48 of 50 metros
Metric Scorecard
Labor Demand 25% weight
26
Unemployment 20% weight
36
Wage Growth 15% weight
34
Cost of Living 12% weight
6
Labor Force YoY 10% weight
0
Bldg. Permits 10% weight
12
Days on Market 5% weight
2
Office Economy 3% weight
10
Key Indicators
Unemployment
4.4%
unemployment rate
Wage Growth YoY
+2.7%
avg hourly earnings
Employment Growth
-0.6%
nonfarm payrolls YoY
Labor Force YoY
-6.2%
civilian labor force YoY
Building Permits
-21.7%
permits YoY
Days on Market
33 days
median days on market
Labor Market Signal
WEAK
Both employment and hours declining — broad contraction.
Economic Analysis

The Grand Rapids-Wyoming-Kentwood metro area has an overall grade of D, ranking 20.7th percentile out of 50 US metros, with a composite score driven largely by its weak labor demand and high cost of living. The labor demand composite score of 3.43, which combines a -0.62% employment growth rate and a -0.775% weekly hours deviation from trend, signals a contraction in job opportunities. The cost of living, with a PSF of $224/sqft and an earnings ratio of 6.85, ranks in the 6th percentile, indicating a relatively expensive market.

Labor Demand

The Grand Rapids-Wyoming-Kentwood metro area has an employment growth rate of -0.62% and a weekly hours deviation of -0.775% from its own trend, signaling a contraction in labor demand. This combination indicates a lack of genuine demand expansion, with both jobs and hours worked declining. The result is a labor market with limited opportunities for growth.

Unemployment

The unemployment rate in Grand Rapids-Wyoming-Kentwood is 4.40%, ranking in the 35th percentile, which suggests a moderate level of slack in the labor market. While this is not extremely high, it still indicates that the market is not tight, making it relatively easier for businesses to hire workers. However, this also implies weaker local consumer demand.

Wage Growth

The year-over-year wage growth in Grand Rapids-Wyoming-Kentwood is +2.67%, ranking in the 34th percentile, indicating moderate wage growth. This rate suggests that labor costs for employers are rising, but not extremely rapidly, and worker purchasing power is increasing, albeit at a moderate pace. This could be seen as a relatively stable labor cost environment.

Cost of Living

Grand Rapids-Wyoming-Kentwood has a cost of living percentile rank of 6th, with a PSF of $224/sqft and an earnings ratio of 6.85, indicating a relatively expensive market. This low affordability score means that the city is at a disadvantage for talent attraction, as workers may require wage premiums to compensate for the high cost of living. The 6.2% YoY increase in PSF further exacerbates this issue.

Labor Force Growth

The civilian labor force in Grand Rapids-Wyoming-Kentwood is contracting at a rate of -6.22% year-over-year, ranking in the 0th percentile, which signals a significant structural headwind for hiring. This decline in labor force supply implies that businesses may face challenges in finding qualified workers, as the pool of potential employees is shrinking.

Building Permits

The number of building permits in Grand Rapids-Wyoming-Kentwood has decreased by -21.72% year-over-year, ranking in the 10th percentile, indicating a tightening of housing supply. This decline suggests that future affordability and workforce accommodation may be at risk, as the supply of new housing is not keeping pace with demand.

Days on Market

The median days on market for homes in Grand Rapids-Wyoming-Kentwood is 33 days, with a -8.3% year-over-year change, ranking in the 2nd percentile, indicating a relatively fast-paced market. However, the rapid sale of homes may make it challenging for relocating workers to find suitable housing, as homes are selling quickly.

Office Economy

Grand Rapids-Wyoming-Kentwood has an office economy percentile rank of 10th, with a professional worker share of 0.80, indicating a relatively shallow talent pool. This suggests that the city is less suited for businesses requiring deep knowledge-economy talent, such as tech, finance, or consulting, but may be more suitable for industrial or logistics-dominant economies.

The Grand Rapids-Wyoming-Kentwood metro area offers a relatively low-cost labor environment, but its high cost of living and contracting labor force supply pose significant risks for businesses considering relocation. The single biggest constraint for decision-makers is the city's limited labor market growth and shrinking labor pool, which may hinder hiring capacity and talent attraction.